Welcome to Järvsö Sustainable Tourism Summit

27 – 29 Aug 2025

About Järvsö Summit

Change needs to happen faster for the world to achieve its commitment to social, ecological and environmental sustainability. The Sustainable Development Goals require private sector action and we believe the tourism industry can be a catalyst for transformation. In order to do so, businesses need concrete goals and actions.

As private and public sector tourism operatives strive to be more sustainable, there is a need for a space to share best practices, discuss methods of measuring and comparing process, be inspired by and inspire others

This is the reason Järvsö Sustainable Tourism Summit was created.



The goal is to have a yearly conference, with different themes but always focused on the role of tourism in development and sustainable transformation.

Participants will be inspired to see what is possible to transform to a more sustainable tourism, from both peers and international expertise

Participants will be able to present challenges and opportunities, as well as sharing best practices.

Participants will set their own goals for sustainable transformation, to be followed up at next year’s conference

About Järvsö

Järvsö is the first *GSTC-certified destination in Scandinavia. Through a public-private partnership, the Green Team has worked to create a more sustainable approach to tourism and has reached silver status, certified by Earthcheck.

It also features two UNESCO-certified areas of interest, the Voxnadalen biosphere reserve and the Decorated Farmhouses of Hälsingland cultural site, leading to unique challenges and opportunities for sustainable tourism.

*Global Sustainable Tourism Council.


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